What does digital marketing mean for India and its businesses… today? The TL;DR version would be ‘very little, and at times a luxury’. The word ‘optional expense’ would be a strong second choice. Asian countries, and population-dense ones, would see this trend too. Micro, small, growing and even mid-sized companies would go for a domain, a website, sustained social media and even branding only after they’ve hit ₹ 10 crore turnover. Grassroot Digital Marketing, Globally… In fi