Every client pitch is different, and nothing’s ever cookie-cutter about selling digital marketing services. There’s always a new ‘lightbulb’ moment. But there are a few winners which we’ve come across more often than not. We’re going to address one of them here. ‘My Company Needs A Hand-Coded HTML Website’ At first, we laughed the point off, then when the question began to pop up in various guises, we realised this was genuinely a question that needed to be answered. A concer

In today’s digital landscape, local SEO is no longer optional for businesses, especially small and emerging ones. As the world grows increasingly connected online, local businesses need to make their presence known in their communities. Think of local SEO as a bridge that connects you directly with customers looking for services, just around the corner. Neglecting this can mean missing out on a significant share of potential customers. The Rising Importance of Local SEO The m

What does digital marketing mean for India and its businesses… today? The TL;DR version would be ‘very little, and at times a luxury’. The word ‘optional expense’ would be a strong second choice. Asian countries, and population-dense ones, would see this trend too. Micro, small, growing and even mid-sized companies would go for a domain, a website, sustained social media and even branding only after they’ve hit ₹ 10 crore turnover. Grassroot Digital Marketing, Globally… In fi